Fractional Chief Growth Officer
Stephanie Kang
I lead beauty and consumer brands through the next stage of growth — without a full-time C-suite seat.
New York, NY
Selected impact
- $30M → $85M
- DTC revenue scaled, two years
- 561%
- Amazon + DTC revenue growth, five years
- 40%
- Reduction in content-production time, with AI in the loop
Figures are operating results. Brand seats are on About.
What I lead
Senior ownership of the growth system for beauty and personal care — acquisition, lifecycle, and how the team decides each week. That includes building the team and AI adoption where it actually shortens the work. Internal leads still run the channels.
- DTC
- Amazon
- Media strategy
- Retail media · content
- TikTok Shop
- Team
- AI adoption
How I use AI
- 01
Content production and review — shorter loops, same brand bar, a person still signs off on claims.
- 02
Repeat work in commerce and CRM — merchandising, testing, decisioning — so the team spends time on judgment, not paste.
- 03
A person still owns quality, spend, and what goes live. AI shortens cycle time. It does not replace the operator.
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